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Atrium Scales LatAm Engineering Team in 4 months


Chris Heineken


We tasked Connect33 with assessing the Latin America software engineering talent market and help us think through where and how we might want to establish our presence there. To do so, they evaluated different countries to find the benefits and disadvantages of each.

During the research, they did a lot of in-depth analysis of each country, considering aspects such as engineer capacity, ease of hiring, retention rates, business costs, and business setup ease. Then, they came back with a recommendation on where we should think about setting up operations, as well as with the sequencing to do that.

CEO of Atrium AI , our client
Atrium AI logo
case study challenge

India — Atrium’s engineering hub, was getting increasingly challenging to hire in

case study challenge

Time zone alignment with the United States was a top priority for a number of Atrium clients

case study challenge

Faced with decision of opening an office in a single Latin American city or hiring across multiple cities

case study challenge

Needed to navigate the costs and time associated with pursuing entity creation vs. contracting model in single country or across multiple countries



Leveraged customized market intelligence-based strategy to arrive at a decision on their LatAm expansion strategy

Engaged with a local recruiting agency to hire contractors across Brazil, Mexico,
Costa Rica, Ecuador, and the Dominican Republic growing and diversifying their
engineering talent pool

Avoided the time and costs of creating an entity and 3-6 months to first hire

Improved time zone alignment with US customers



Engineers Hired Through Local Partner



to Team




Atrium’s Expansion Journey

international expansion timeline
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