Atrium Scales LatAm Engineering Team in 4 months
We tasked Connect33 with assessing the Latin America software engineering talent market and help us think through where and how we might want to establish our presence there. To do so, they evaluated different countries to find the benefits and disadvantages of each.
During the research, they did a lot of in-depth analysis of each country, considering aspects such as engineer capacity, ease of hiring, retention rates, business costs, and business setup ease. Then, they came back with a recommendation on where we should think about setting up operations, as well as with the sequencing to do that.
Challenges
India — Atrium’s engineering hub, was getting increasingly challenging to hire in
Time zone alignment with the United States was a top priority for a number of Atrium clients
Faced with decision of opening an office in a single Latin American city or hiring across multiple cities
Needed to navigate the costs and time associated with pursuing entity creation vs. contracting model in single country or across multiple countries
Leveraged customized market intelligence-based strategy to arrive at a decision on their LatAm expansion strategy
Engaged with a local recruiting agency to hire contractors across Brazil, Mexico, Costa Rica, Ecuador, and the Dominican Republic growing and diversifying their engineering talent pool
Avoided the time and costs of creating an entity and 3-6 months to first hire
Improved time zone alignment with US customers
Results
Engineers hired through local partner
Months to team
LatAm markets
October
2021
Client Immersion
Discovery call with Atrium’s leadership team to understand business and assess expansion goals and KPIs.
Customized solution included with proposal.
November
2021
Client Immersion II
Contract signed & completion of Connect33 expansion questionnaire to assess Atrium’s expansion goals.
December
2021
Project Kickoff
Kickoff call to align on expectations, set communication cadence, establish POC and review deliverables & project GANTT.
January
2022
Market Validation
Consulting session to review customized deliverable 1A, Engineering Talent Report, analyzing skill sets for Atrium’s team.
February
2022
Market Validation II
Consulting session to review deliverable 1B, Entry Roadmap Exploration, analyzing the costs & risks associated with each entry option.
February
2022
Country Selection
Additional 2 consulting sessions to dive deeper into Connect33 recommendation and arm Atrium with a strong strategy for market entry and success.
March
2022
GTM & Market Entry
Geared with Connect33’s recommendation, Atrium leveraged a strategic partner to begin recruiting and staffing their LatAm eng team.